Top 10 lists are ubiquitous, especially in travel; it seems there’s one for everything. And when it comes to destinations, whether it’s a “most popular” or “up-and-coming” ranking, these lists tend to be a mix of well-known cities and semi-under-the-radar places. Unless you’re a Booking.com user planning 2020 travel, apparently.
The travel booking site’s 10 Top Trending Destinations for 2020, part of its 2020 Travel Predictions, surfaced some truly niche places in surveying travelers across the globe. Pat yourself on the back if you’ve heard of even three or four of these locations:
Booking.com Trending 2020 Travel Destinations
- Gzira, Malta
- Ninh Binh, Vietnam
- Salta, Argentina
- Seogwipo, South Korea
- Jodhpur, India
- Swinoujscie, Poland
- Takamatsu, Japan
- San Juan, Puerto Rico
- Zabljak, Montenegro
- Yerevan, Armenia
Booking.com polled over 22,000 travelers who had taken a trip in the previous 12 months, or plan to take on in the next 12 months, including at least 1,000 travelers each from Australia, Germany, France, Spain, Italy, Japan, China, Brazil, India, the U.S., the U.K., Russia, Indonesia, Colombia and South Korea. This likely accounts for the varied, global results.
Outside of San Juan, that’s a whole bunch of places most people probably haven’t heard of. Notably absent are any destinations in mainland North America, or in Africa. So if these destinations truly are “trending,” as Booking.com says, what trends are we talking about?
‘Second City’ Travel
We’ll always have Paris … all twenty-plus million of us. Major destinations may have the goods when it comes to famous attractions, museums, and cultural sites, but they are relentlessly crowded, particularly during peak travel seasons like summer and the holidays. Booking.com says it anticipates a trend toward “second city” travel, as travelers look to explore lesser known destinations “in a bid to reduce over-tourism and protect the environment.”
“Over half (54 percent) of global travelers want to play a part in reducing over-tourism,” says Booking.com, “while 51% would swap their original destination for a lesser known but similar alternative if they knew it’d leave less of an environmental impact.”
Indeed, some of the destinations listed here are secondary to larger and better-known locales: Gzira is across the harbor from Valetta, which is the capital of Malta. Takamatsu sits a stone’s throw (and a ferry ride) away from Osaka, Japan.
Booking.com also identified “slo-mo” travel as a trend, which is reflected in several of the destinations chosen. According to Booking.com: “In 2020, almost half (48 percent) of travelers plan to take slower modes of transport to reduce their environmental impact and six in 10 (61 percent) would prefer to take a longer route to experience more of the journey itself … In fact, over half (57 percent) of travelers already don’t mind spending more time traveling to reach their destination if they’re taking a unique mode of transport.”